January 21, 2014 5:18 am
Key survey results for those that said they will purchase a new TV this year:
• Almost one third (32 percent) are most likely to buy a new TV during Super Bowl sales, 25 percent during Black Friday sales, 8 percent during December/Holiday, 6 percent during Cyber Monday and 18 percent noted a wide variety of other seasonal sales event throughout the year.
• More than half said they will spend less than $500 with 14 percent to spend less than $300, 34 percent between $300-$499, 34 percent between $500-$699, and 32 percent will spend $700 or more.
• Samsung was top choice for TV buyers (33 percent), especially with higher annual income shoppers, and is almost twice as popular as Sony (18 percent), followed by LG (16 percent) and Vizio (14 percent) rounding out the top four. Only 4 percent said they will most likely buy a budget brand TV in 2014.
• The majority of TV buyers (80 percent) will seek 1080p resolution and more than one third (35 percent) prefer it to have "smart" capabilities (45 percent under age 50). Only 6 percent said they will be buying a 4K TV (surprisingly 10 percent for those with an annual income under $30k), while 14 percent are still satisfied buying a 720p TV.
• Mid-size 40-54" TV models are most popular with 45 percent (56 percent under age 30), while 31 percent will buy a new TV 55" or bigger. Only 6 percent will purchase a new TV 70" or bigger.
• Surprisingly, more than 7 percent said they will make their TV purchase via mobile device.
"The Super Bowl offers the perfect storm for shoppers to improve their game watching experience while saving money on a high quality, big-ticket item," states Brent Shelton, FatWallet spokesperson.
Published with permission from RISMedia.